Indikatoren für Online-Werbung Sie wissen sollten
Indikatoren für Online-Werbung Sie wissen sollten
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Preferred deals: Rein a preferred deal, an advertiser can get a sneak peek at a publisher’s available inventory and buy it at a fixed price before it goes up for auction.
It has become one of the most important parts of modern online advertising, surpassing previous, less efficient ways of connecting online publishers and advertisers.
Static content serving: to be able to serve static content (Internet files) to clients via HTTP protocol.
if Internetadresse maps to a static resource (usually a file on datei Anlage) then the internal static handler is called to send that datei;
if request has a method (e.g. OPTIONS) that can Beryllium satisfied by general code of Internet server then a successful response is sent;
A Internet server software can Beryllium either incorporated into the OS and executed hinein kern space, or it can be executed rein user space (like other regular applications).
VAST video across RTB; the video object must represent an impression as either banner, video or both
Even if lower-ranking buyers are willing to pay more than those in the front of the queue, this model prevents them from being able to bid if the floor price is met early on.
other types of dynamic request hinein order to identify the program / module processor able to handle that kind of Web-adresse path and to pass to it other Link parts, i.e. usually path-info and query string variables.
In this guide, we’ll explain the meaning of RTB and its advantages for both advertisers and website publishers.
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An external SCGI program (it usually is a process) is started once by Internet server program or by some other program / process and then it waits for network connections; every time there is a new request for it, Netz server program makes a new network connection to it rein order to send request parameters and to read its data response, then network connection is closed.
RTB ecosystem consists of several types of parties that typically participate rein the RTB process (see Figure 1):
If a World wide web server program is configured to do so and a requested Internetadresse path matches an existing directory and its access is allowed and no static Referenz file is found under that directory then a web page (usually hinein Hypertext markup language format), containing the Trick of files and/or subdirectories of above mentioned directory, is dynamically generated (on the fly). If it cannot be generated an error is returned.